Turning Coffee Rituals Into Pocket Rituals: The Story Behind Caffeinated Drops

Caffeinated didn’t start as a product idea. It started as a problem on the road.

A Need Born on the Highway

Farad, the founder, has always preferred strong coffee, the kind that gives a real kick. During long-distance biking trips, often covering 700–800 kilometres a day, coffee wasn’t optional. It was necessary for focus and safety.

The issue? Highways rarely offer good coffee.

Roadside dhabas served weak, diluted versions. Stopping to brew wasn’t realistic. Out of necessity, Farad began eating coffee by the spoonful, inelegant, but effective.

When others in his riding group tried it and felt the same alertness, a question surfaced:  What if coffee could travel better?